Our Journey
Welcome to PrivAE, where discovering more can rhyme with spending less. Founded by Tayeb and Soukaina, a married couple with a shared passion for quality and affordability, PrivAE was born out of a desire to create something unique and valuable.
After years of experiencing the hustle and bustle of everyday life in France and then relocating to the vibrant city of Dubai, we recognized a unique opportunity to bring the excitement of private sales to the Middle East.
Inspired by successful European platforms, we envisioned a space where premium brands and savvy shoppers could connect, offering exclusive, limited-time sales that make luxury accessible to all.
Join us on this journey as we redefine online shopping in UAE, delivering unmatched value and exceptional experiences to our valued customers.
Our Values
Quality
We are committed to offering only high-quality products.
Every item sold on PrivAE is carefully selected to meet the highest standards, ensuring customer satisfaction and trust.
Exclusivity
We believe every customer deserves to feel special.
That's why we organize exclusive private sales that offer rare and unique items, often available for a limited time and in limited quantities.
Transparency
Trust is essential in our relationships with customers and partners.
We guarantee clear and honest communication about all our products, prices, and sales conditions.
Our goal is to create an environment of trust and reliability.
The Story Behind Our Name and Logo
The name PrivAE is a clever fusion of two essential concepts for our business: Private and AE.
- Private evokes exclusivity and sophistication, reflecting our commitment to offering unique and high-quality private sales to our customers.
- The initials AE stand for United Arab Emirates, our starting point and primary target market.
Together, PrivAE embodies our mission to make luxury products accessible in an exclusive and personalized manner, emphasizing our regional focus on the UAE.
Our Brand Colors
Deep Navy Blue
Deep navy blue is often associated with trust, security, and sophistication. It reflects our commitment to maintaining high standards and offering a reliable and prestigious shopping experience.
This shade also provides a contemporary and chic touch to our brand, symbolizing our innovative position in the private sales market.
Muted Olive Green
Muted olive green evokes growth, stability, and tranquility. It reflects our commitment to operating responsibly and sustainably while providing a calming and enjoyable shopping experience.
Combining this color with deep navy blue creates a unique and memorable color palette that sets PrivAE apart from competitors, reinforcing the idea of exclusivity and luxury.
Charcoal Gray
Charcoal gray is a versatile and neutral color that adds sophistication and balance to our branding. It provides a strong yet subtle contrast that enhances the overall elegance of our brand.
This color is timeless and adaptable, enhancing the modern and refined nature of our brand identity. Using charcoal gray for our slogan "Discover more, spend less" ensures that the message stands out without overpowering the visual harmony of our design.